Nintendo Video was a 3DS service that delivered between 3-12 videos every week, to 3DS owners around the world. Well, it did - from launch in 2011 until 2015. In the spirit of 'membering things, we'd like to 'member some very good times with Nintendo Video.
Nintendo Video Begins
In 2011, flush with cash from my first-ever job, I purchased a 3DS and iPod touch for my siblings. At the time, our family was very religious and heavily restricted our activities; the 3DS and iPod touch were my siblings' portal to the outside world. Me being the somewhat technically savvy yoof I was, hacked neighbours' networks to get unrestricted internet access. (Please don't arrest me.)
My first exposure to rock came with the 3DS music video release of Linkin Park's Burn It Down.
Every week, Nintendo would push between 3 and 7 videos to 3DS owners. It was a magical experience to open the 3DS every week and be notified of new content that was right there on your device, ready to play. One week you'd be jamming out to The Fighter, the next week you'd wake up to two episodes of Dinosaur Office. It was wild and unpredictable. It was a curated experience. It was Christmas, but at random days of the week. In 2011, it was Nintendo's first big foray into being the cool uncle, and they absolutely nailed it.
The videos were between 4 and 12 minutes long: bite-sized entertainment meant to complement Nintendo's other offerings like Netflix support and free multiplayer game demos. (Nintendo capped their demos at 30 play sessions, which I only hit on a handful of games.) They only ran Nintendo Video for 4 years (2011-2015), but those four years were absolute bangers.
Nintendo experimented with second-party anime, releasing a weird series of shorts centered around Pit the Kid Icarus. The relative success of this later led Nintendo to pen a deal with Illumination (aka The Minion Company) to develop and release a feature Super Mario film due out next year.
Nintendo's dabblings in music distribution via partnerships with Fueled by Ramen and Red Bull Radio were not as fruitful; while Nintendo ultimately published 130 videos, there have not been noticable audience growth for the featured bands, nor any further distribution deals signed by Nintendo.
These days, Nintendo Video seems quaint and old-fashioned. In a world with much more content - and literally dozens of battling streaming services - Nintendo Video is now nothing more than a memory of a more magical, curated time before The Great Inversion and the beginning of the Intellectual Dim Age.
But it's a good memory. Here's to you, Nintendo Video. You were the realest.
The Best of Nintendo Video
Remembering some good Nintendo Videos: