Meme Culture is exhausting.

In our hyperconnected world, memes can spawn cutesily, spreading cheer. Within four hours they take a sinister tone. By twelve hours it's a milkshake-a duck (if you don't know what a milkshake duck is, get outta here). By twenty four hours, it's dead. Over the course of Friday and Saturday, the 'toss your __ a __' and 'it can have a little __, as a treat' memes were born, played, played out, and deceased, like my shriveled stone heart.


The lifespan of a meme has become increasingly shorter and more irritating as we've drifted from the early 2000s and lolcatz to YouTubePoops to twitter trends. While humor is subjective,  repetition has proven far less funny than subversion, time and time again. If brevity is the heart of wit, originality is the box it comes in.

In-jokes are hilarious. Having references with friends (I still haven't lived down ordering a "roleo mint mcflurshee") is amazing as a bonding experience. The internet is decidedly not your friend. It's no longer an in-joke when it's posted for 200K followers to see and mimic in increasingly unfunny and unoriginal ways.

Scholar and humorist Neal R Norrick wrote in 1993, 'Still, spontaneous joking may aim to align certain participants in a conversation against others, just as telling canned jokes often targets outside groups'.

But on the internet - twitter especially - that outside group is also the in-group, who might laugh the first twenty times they see the joke, but are thoroughly humor depleted after. The joke is no longer funny; the absurdity then, is that someone thought that it was worth telling again even after the past fifty iterations failed to garner any response larger than an eyeroll.

Much of the value of humor is in the delivery, which is why I enjoy watching the same concept over and over and over again in video form, but prose humorists tire me immediately. Video brings an inherent absurdity, which is why watching someone trip over a carpet is funny whereas reading the 200th repetition of 'the cat can have a little salami' is not.

this is funny on eight different levels and i can't stop watching it

Now if you'll excuse me, I'm going to go watch a video of We Are Number One, But It's Played On Cheeses.